Be a Certified
Digital Marketing Associate Now!

Professional Certificate in Digital Marketing

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Get started on your career as a Digital Marketing Associate

Training Vision Institute’s professional certification gives you an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognized professional certification.

Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy. By becoming a Certified Digital Marketing Associate, you will be prepared to take up a more evolved role in the overall marketing field and ensure you are equipped with the tools and skills needed to create a cohesive, effective online strategy.

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Why Choose Training Vision Institute?

 

Advanced Diploma and Degree Pathways

Progress with further qualifications upon completion

 

 

Problem-Solving Practicum

Interactive learning sessions on real-world business challenges

 

 

Global Recognition

Earn DMI’s widely recognized Certified Digital Marketing Associate award

 

The Certified Digital Marketing Associate Program

This certified program consists of 3 modules, namely: Basic Digital Marketing, Search Engine Marketing & Customer Experience Management. 

Each module is a 40-hour course, comprising of classroom lessons, assessment, and e-learning.

Complete all 3 available modules as part of the full programme to leading up to a professional diploma.

Note: The Certified Digital Marketing Associate Program will start from 3rd January 2022 onwards

 

Basic Digital Marketing Module

This 40-hour course will help you understand the fundamentals of digital marketing and how it can drive business growth. You will learn how to select a marketing channel mix that best satisfies target markets, recommending steps to integrate traditional and digital marketing where applicable. 

Learning Outcomes

Understand these Knowledge:

    • Key elements and objectives of marketing strategy
    • Advantages, constraints and interactivity among different traditional or digital marketing channels
    • Broad range of marketing technologies and tools
    • Impact of different platforms and marketing activities on the business
    • Performance indicators of different marketing channels
    • Key elements and considerations for marketing mix
    • Types of tools used to assess marketing mix
    • Techniques to measure impact of marketing channel mix on business performance

 

Describe these Abilities:

    • Determine marketing objectives for various channels in accordance with organizational requirements
    • Define marketing plan for a range of channels and platforms
    • Evaluate customer response and sales performance to determine the effectiveness of the different marketing channels
    • Determine suitable channels, platforms, technology and tools to be utilized for marketing activities and programmes
    • Identify forms of marketing programmes that are best suited to the product/service offering
    • Monitor marketing channel mix against overall sales performance
    • Select marketing channel mix that best satisfies target market
    • Recommend steps to integrate both traditional and digital marketing efforts

Target Audience

    • Digital Marketers
    • Those in advertising and marketing world
    • Sales and Marketing Executives
    • Freelancers and PMETS are represented

Resources Required

    • Classes are conducted through laptop only
    • WIFI connectivity
    • TVI Online

Duration

40 hours (27 Classroom + 1 Assessment + 12 E-learning)


Course Fee

USD 500.00 (about 25,000 PHP)

Payment options include Visa, Mastercard & AUB PayMate


Complete the Program

Bundle the Integrated Marketing module together with Search Engine Marketing and Customer Experience Management modules as part of the full programme to leading up to a professional diploma.

Customer Experience Management Module

This 40-hour course will help you understand the importance of customer experience and how to create impactful customer engagement initiatives. You will learn how to analyze implications of customer profiles, requirements and buying patterns on organization’s marketing strategy, and  propose customer engagement initiatives.

Learning Outcomes

Understand these Knowledge:

    • Types of applied behaviour analysis
    • Types and usage of customer segment analysis tools
    • Variables that influence customer buying patterns
    • Components of desired customer experience
    • Principles of effective customer communication
    • Indicators and methods of tracking customer engagement and satisfaction

 

Describe these Abilities:

    • Analyze customer data and research to ascertain implications on organization’s products and marketing strategy
    • Apply customer segment analysis tools to understand make-up, requirements and buying patterns of different segments
    • Propose customer engagement initiatives for specific products based on insights
    • Align specific customer engagement activities with overall customer journey
    • Oversee customer communications
    • Determine indicators to capture and measure customer engagement

Target Audience

    • Digital Marketers
    • Those in advertising and marketing world
    • Sales and Marketing Executives
    • Freelancers and PMETS are represented

Resources Required

    • Classes are conducted through laptop only
    • WIFI connectivity
    • TVI Online

Duration

40 hours (37 Classroom + 1 Assessment + 2 E-learning)


Course Fee

USD 500.00 (about 25,000 PHP)

Payment options include Visa, Mastercard & AUB PayMate


Complete the Program

Bundle the Customer Experience Management module together with Basic Digital Marketing and Search Engine Marketing modules as part of the full programme to leading up to a professional diploma.

Search Engine Marketing Module

This 40-hour course will help you understand the fundamentals of search engine marketing and how to implement them to maximize campaign efforts. You will learn how to design paid search ads optimized for relevant keywords and implement their placement on search engines, analyze and report on Paid Search Engine Marketing (SEM) campaign metrics and recommend opportunities for improving SEM campaign performance.

Learning Outcomes

Understand these Knowledge:

    • Characteristics of Google AdWords, Microsoft AdCenter, Yahoo Search Marketing and other data management platforms
    • PPC functions through quality score and conversion rate
    • Objectives, goals and expectations of PPC campaigns strategy
    • Actionable metrics for performance measurement and effective segmentation of keywords
    • Ad writing techniques
    • Campaign management tools
    • Mechanics of social media platforms including blogging and twitter
    • Features of third-party tools and technologies such as Adobe Adlens, DS3, BrightEdge
    • Techniques in bid management, ad copy creation, competitor analysis and keyword research
    • Techniques in conducting split testing on different websites and layouts and
      designs

 

Describe these Abilities:

    • Identify trends and insights in order to achieve maximum ROI in paid search campaigns
    • Track, report, and analyze website analytics and PPC initiatives and campaigns
    • Perform daily account management for pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms
    • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search
    • Block poor quality traffic sources from all campaigns
    • Generate weekly and monthly customer reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

Target Audience

    • Digital Marketers
    • Those in advertising and marketing world
    • Sales and Marketing Executives
    • Freelancers and PMETS are represented

Resources Required

    • Classes are conducted through laptop only
    • WIFI connectivity
    • TVI Online

Duration

40 hours (29 Classroom + 1 Assessment + 10 E-learning)


Course Fee

USD 500.00 (about 25,000 PHP)

Payment options include Visa, Mastercard & AUB PayMate


Complete the Program

Bundle the Search Engine Marketing module together with  Basic Digital Marketing and Customer Experience Management modules as part of the full programme to leading up to a professional diploma.

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About the Training Provider

Training Vision Institute (TVI) is a leading training and human capital consultancy firm in Singapore. Founded in 1991 on the core belief in maximizing every person’s full potential, TVI continues to passionately offer high quality adult training and education to the industry and communities it operates in. Fueled by a passion for education, TVI has extended their programmes beyond Singapore, bringing them overseas to the Philippines.

Testimonials

I started my e-commerce and web development journey back in the year 2000. Those were the days where people are beginning to expose to online shopping and are very wary about e-commerce transactions, how they are going to pay received the goods etc. 

With over 20 years of self-explored mode, I chanced upon TVI Profession Digital Marketing in the Year 2020. After finding out the course curriculum, I decided to make good use of the subsidy that is available and signed up for the course. 

It is a very insightful 9-month Prog embarking on the DM journey and applying it to my scope of work too. 

Levine
Facebook: iMama handmade

PDDMCS has helped me understand digital marketing and helped me navigate my online business.

Patrick Lim

Grow Your Career in Digital Marketing

Register Now!

Thank you for your registration to the TVI courses. There is no commitment at this stage. On receipt of your form, we will contact you through marketing@knovo.io and reserve you a place if one is available. Once payment has been completed, you will receive a confirmation email with the instructions on joining the course(s).

Sign up with a friend and get a 3% discount each per module! For groups of 3 or more, please contact us, we can plan a customized pricing package for you.

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